At one point or another we have all heard about a subscription box. Whether it was on social media and we saw an add for a coffee subscription or for a candy from around the world box, we all know the general idea. Typically you sign up at a reduced fee and choose how often you would like to receive a box full of goodies from a specific company.
Today I want to talk about how we can incorporate this idea into our student ministry program. With many ministries once again being relegated to an online format, this can serve as a new and exciting way to engage your students outside of the “normal” Zoom meetings. I want to share with you some ideas and considerations as we think through how to implement the idea of a subscription box into our ministries.
As you get ready to send these out, consider what your purpose is for these boxes. Is it simply a way to encourage your students and have fun? Or is this a way to encourage your students and challenge them to grow in their faith? I would highly recommend that these boxes don’t just contain fun elements but that there is a way to encourage and challenge students to grow in their faith. An easy way to do this is to send along a Bible study that everyone who receives the box is expected to do. Last week we shared some ideas and resources for easy and ready-to-use studies. You can also let them know that you will have a group time for follow up and discussion on the Bible study.
Should you send a box weekly or monthly? This will largely be based upon budget and this will then shape what you include in your boxes. Monthly seems to make more sense due to cost, but weekly gives you more connectivity with your students. This is something you should think through before sending your first box, and I would encourage you regardless of your decision to stick with it. Don’t jump from monthly to weekly or vice versa because it will cause disruption for your students and families. Pick one option and stay with it.
Paid vs. Free
Typically subscription boxes are not free, but as we think about our students this may be an important option. Your budget and intended recipients will dictate how you offer the subscription. I would highly encourage you to consider offering these for free. I know that budgets are being restricted for ministries everywhere, but household budgets are also reducing. This would be an amazing opportunity to offer something to students for free that helps to encourage them in their faith and know they are loved and valued.
If you do not have the budget for sending these out for free, consider trying to offset the cost however possible. Whether it is by doing a lot of the prep in-house or by putting some of your budget toward the cost. These boxes do not need to compete with the scale of the ones we see on Facebook, and truly they are designed to simply encourage and challenge your students. So think about sending handwritten or notes created for free on sites like Canva, instead of getting ones done at Staples. Utilize gifts from within your ministry or the church in each box to offset cost. Things like this will help to minimize the cost and bring a smile to the face of your students. I would also encourage you to make sure that no student is excluded due to cost. If you know there are students who can’t afford to sign up, consider adding a scholarship for them in some way. Whether you ask church members to help, you use part of your budget, or you partially scholarship them, this will be a way to make sure everyone can participate.
True Subscription vs. Automatic Delivery
When it comes to subscription boxes, people need to sign up in order to receive one. You could consider doing this within your ministry but you should probably acknowledge that not everyone will sign up. Whether you offer a paid or free option, consider sending out the first box “on you” to all of your students. If you are asking for students to pay, cover the cost for the first one and include a note asking people to subscribe because you believe it will encourage them and help them grow in their faith. Then you can include a price for them as well and a way to sign up.
If you are going to cover the cost regardless, consider still having a sign up and encouraging students through a note on the box to do so. Give them a few easy steps for signing up and allow them to take the initiative and generate buy-in to this new option.
Mail vs. In-Person Delivery
When thinking about how to deliver these boxes, think through dropping them off in person or mailing them. Everyone loves personalized mail, but it may cost you a significant amount and with the delays happening due to COVID-19, you are not guaranteed that it will arrive on time.
A great option is delivering these boxes to your students in person. Whether you deliver them all, or your leaders jump in to help, this will be an added blessing to your students because they get to see you and have an interaction. It may be with masks and socially distanced, but you still get that time to say hello and tell them about the box and how you hope they will join you in this.
What to Include
This is where it gets fun! These boxes should be focused on encouragement, spiritual growth, personal connection, and fun. When you incorporate these elements, the ideas are endless for what you can include. I would highly recommend being intentional with what you put in each box. Here are some ideas:
- A personal note. Use the note to encourage the student you are writing to. Let them know you miss them and can’t wait to see them. Also, explain the items in the box and the function for the Bible study should it be included.
- Snacks. An easy way to a student’s heart is through food. Buy a few twelve packs of soda and put a can in each box. Purchase some individual bags of chips for everyone, or buy larger bags at your local dollar store. Throw in some small pieces of candy or a single full size bar. A granola bar and fruit snacks are also great options. A bottle of water or a reusable water bottle is also a great option.
- A pen. If you are encouraging students to participate in a Bible study, put a pen in the box to help encourage them to do it. If you have pens that are branded with your student ministry name or logo, throw those in. Or buy some fun ones at the Dollar Store or in the Target bins at the front of the store.
- A notebook or journal. These are a great way to encourage students to write their notes from the study, journal their prayer requests, or just write about what is happening in their lives. These could easily be ones you have on hand with your logo already on them, or a spiral bound notebook you picked up at Staples. The nicer they are the better, but take cost into consideration.
- Filler. This may seem kind of simple, but part of the fun of getting a gift is opening it and finding what is inside. So consider shredding a bunch of different color paper and using that as an easy but fun filler within the box that will help it look nice and complete.
- A schedule. This will serve as a helpful reminder for students about when the boxes will come and when you will do your discussion of the study.
This is the big piece to these boxes. Follow-up includes making sure that students received their boxes, it is encouraging them to do the study, and it is actually hosting a meet-up to talk through the study in the box. Hosting a meeting whether digitally or in person will allow you to connect with your students, help them grow in their faith, and give you insight into how they are doing. I would encourage you to lead the first one or two meetings, but then allow students to step up and lead as well. This will give them ownership and a desire to be more invested in the studies you are sending out, as well as helping them grow as leaders. A fun way to see who will be leading next is by throwing in a special note or item in a student’s box that says they will be leading for this week or month.