Finances + Budget

This past weekend we hosted our annual fundraiser for our student ministry summer trip. But due to the effects of the pandemic, this fundraiser looked nothing like those that came before.

Prior to my tenure at the church the student ministry department would host something called “Dinner and a Show.” It was exactly what it sounds like: a fancy dinner with a full performance by students that took more than three hours to host. We eventually moved away from that fundraiser and began to host a brunch on a Sunday morning to raise funds. In 2019 we hosted our biggest brunch to date, and we raised the highest amount we had ever raised. It was awesome, and we were so excited for the future success of our fundraisers and what that would mean for getting students to camps and retreats.

But then 2020 hit and we cancelled all trips and our fundraising was put on hold. At the beginning of this year we were given the opportunity to go to a local camp over the summer, and we were told we could seek to raise funds. But, there were some conditions: no food, social distancing must be adhered to, masks must be worn, and we would need to radically change what we had done in the past.

As I understood the rationale and purpose behind the guidelines and promised to adhere to them, there were hundreds of questions in my mind about how we would succeed in fundraising. My heart ached as I thought about the negative ways not having our traditional fundraiser would impact students who were in financial need. I questioned whether people would actually give if there was no food or opportunity for them to engage in the ways they had before. But as I prayed and sought out how to host a fundraiser, I began to see fundraising in a new light. Fundraising isn’t just about bringing in needed funds, but it is also an opportunity to engage the whole church body in inter-generational discipleship, to have our students serve, to bring people together for the Gospel, and to help the body of Christ grow and mature.

Today, I want to share with you five things to remember as you seek to have a successful fundraiser. These may seem completely opposite of what we have always thought fundraising to be, but I want to ask you to hear me out. And to consider these tips and think through the heart, rationale, and purpose of fundraising as it pertains to our students and ministries.

1. Fundraising is not the priority.

This may sound counter-intuitive, but it’s the truth. The more I searched my heart on seeking to understand the why behind fundraisers, the more I became convinced the purpose of fundraising shouldn’t solely be about obtaining money necessary for the cost of trips. It is bigger than that! These trips that we are raising funds for should be focused on helping our students grow in their relationship with Jesus, and because of that, these fundraisers should be opportunities to help stretch and grow our students. There should be opportunities for students to step up and step out. They should be ready to share the Gospel if needed. They should be focused on leading and being advocates for the kingdom of Heaven.

I was also faced with the reality that there are some within our church who cannot support these trips financially, but they are more than willing to pray consistently for our students. So we focused our attention not on raising funds, but raising support. We shared with our church that we would cherish their support in whatever way they would be willing to give it, whether financial or spiritual, and the church responded in wonderful ways and provided for our students.

2. Allow students to serve in some capacity.

Part of helping students understand the value, purpose, and meaning of a fundraiser and going on trips is giving them the opportunity to have skin in the game. Gen Z loves to take an active role in helping others and they love to actually put action to the words they believe. So allow them to serve in a variety of ways at your fundraiser. This may include you giving additional time to walk through training with your students, but it will pay off in the end as students actually begin to take the lead on serving. We have had students serve as ushers and greeters, students have helped in set up and tear down, they did announcements in front of the church, they shared their stories, they have served food, had conversations with people, and contributed in a variety of other ways. When they do this they understand that there is so much that goes into planning and leading a trip and because of this, they value the time they have on the trip all the more. So allow them to flourish and grow as they serve.

3. Find ways to involve the body of Christ.

This should be a part of not only our fundraisers but our ministries overall. We should seek to incorporate the church as a whole and not operate in a silo. We should seek to build bridges through inter-generational opportunities and witness the body of Christ truly function as a body. Part of getting our students involved in serving is that it allows them to see that they are an intricate part of the church, and part of getting the church involved is allowing students to understand that the church sees them as a needed part of the body. When the body of Christ is brought into the thought and purpose of what is happening within any ministry, they rally to support it and will become a vital part of your team. Seek to bring parents, volunteers, and others into fundraising opportunities in any way that you can, and encourage your students to walk with them and lead outward together.

4. Highlight the purpose, rationale, and effect of trips in the lives of students.

One of my favorite things to do during fundraising is to have students share with the church. Our student ministry actually interviews students on stage during the services and asks them questions like:

Why are you going on this trip?
How have trips with our program impacted you?
How have trips helped your relationship with Jesus grow?
Why are trips like this one important for students?
What would you say to students who haven’t gone on trips about why they should?

I am always blown away by the responses I have gotten. This year I had a senior say that trips like this allowed him to grow close to Jesus and showed him the importance of pouring into younger students. I had another student who proclaimed that trips like this allowed him to grow closer to his leaders who had discipled him and helped him become a better man and a better Christian. When the church body hears this, it allows them to see the necessity and effectiveness of these trips, and moves them toward giving.

5. Focus on inter-generational community.

This is a piece that I have grown to more deeply understand and appreciate during my time in ministry. We must help our churches to see that students are not the future of our church, but are a current and vital part of the church now. There is already a growing rift between generations and it is only deepening as people refuse to listen, honor, and walk with one another. The church cannot be a place where this is allowed to happen. Instead we must be a beacon of hope and change for our people.

I would encourage you to help your students see the value of working with other generations. Help them to see that while other generations may not reciprocate, that does not mean they cease trying to work together. Instead it should ignite a fire to push your students to step up and lead differently and lead well. If you think about it, we are already engaging in inter-generational discipleship as we have leaders of all different ages leading our students. What we are seeking to do is replicate that within the body of Christ holistically. Seize the opportunity to cast that vision at your fundraisers and allow your students to help create change within the church of which they are an important part.

Have you ever tried to get students to sign up for a trip? Have you ever received that last minute phone call, text, email, or DM asking for a student to be allowed to go? Have you been in that situation where its the week of the trip and only one student has signed up for a trip and you may have to cancel?

I get it. We have all been there. Getting students to sign up early, let alone on time, is extremely difficult. For many years I just assumed this was the norm in student ministry, but it doesn’t have to be. There is a way to make it work. I want to share some tips on how to achieve earlier sign-ups and increase them overall.

I should note that you won’t see changes overnight. In fact it may take a couple of semesters, trips, or years for changes to be seen. But don’t get discouraged. Stick to your values, keep the rules you set, and see what happens. Actual change will take time and if you begin to implement these tips it may just help move that change forward in the right direction.

1. Cast vision early.

This is something I learned early on in my tenure in student ministry. It is important to share the what, the how, and the why. If you are asking for students and families to have buy-in to what you are doing, talk about it as early as possible. Communicate why you are going on this trip. What will be the result? What will happen in students’ lives? How will this trip be paid for? Why should a student go? Why is this important in their spiritual journey? Answering these questions early on will allow for families to better plan and prepare for what you are doing, and it will generate buy-in.

2. Be excited about the trip.

Have you ever started at a new church where you had to take students on a trip to a place you had never been? I have, and I will be honest: it was hard generating excitement about going somewhere I had never been. So instead of talking about just the logistics, I shared about what I was looking forward to. I shared pictures and videos of where we were going. I tried to make travelling overnight sound like an amazing adventure (and it was an adventure). My point is this: if you aren’t excited, or you talk about the trip begrudgingly or with no emotion, why would you expect students to go? Get excited and let your excitement bleed into your students as you prepare to go.

3. Know what you are talking about.

This is a big thing to remember. Make sure the information you are sharing is accurate and clear. I will admit that sometimes I have shared inaccurate information and it has kept students and families from signing up. I have been actively looking to better communicate and share what I know to be correct information. In fact, if I don’t know the answer I let them know I will find out and share it with them as soon as I do. This actually helps me be more intentional with communicating with the host site or camp. I ask better questions and get their vision for our trip and that allows me to share more accurate information with my people.

4. Communicate with parents.

Have you ever felt like parents don’t know what is happening? Or have you ever received the email that claims they knew nothing about your upcoming trip or retreat? The reality is that there will always be communication that is missed, but what we should be looking to do is over-communicate.

Think about it: parents have hundreds of emails coming to them all the time. They are seeing all the stuff you are on social media and probably even more. They are trying to balance school activities, sports, social lives and so much more. Be willing to give grace when appropriate but also seek to communicate ahead of time through multiple outlets, and continue to send out communications. Consider hosting a plenary parents only meeting to share about what is coming up. No, you won’t get every parent on your first go-around, but the number will steadily increase as they see your passion and desire to share. The more parents know, the more your students will know, and the more sign-ups you will get because you are all on the same page.

5. Have an early bird sign-up.

Want to guarantee more sign-ups? Work within your budget to have an early bird deadline. Most camps and retreat centers already have that, which is why we preregister so we can save money. But what if you offered the early bird price that you paid for a certain period, and then the price went up to the actual cost (the cost it would be if you hadn’t preregistered)? Now you are generating a desire for students and parents alike to save money. This almost guarantees sign-ups because no one wants to pay extra if they don’t have to. And you are not simply upping the price for the sake of doing so, but from an ethical and moral standard you are keeping it in line.

We do this for all of our big trips. We figure out the lowest possible cost and offer that as the early bird. Then we adjust the rate going forward in accordance with the up-charge in the conference fee. We offer four different payment times: early bird, regular, late, and last minute. At most we have three to five late sign-ups and maybe one last minute because of the price differential. Not only does this generate sign-ups, it also alleviates a lot of stress. Planning appropriate deadlines affords you the ability to collect registrations in a timely manner.

6. Offer a payment plan.

Let’s be real: for some families, paying for longer trips is taxing financially. We get that. If you are asking a family to drop a thousand dollars right away for a trip, you won’t get many sign-ups. If you present a payment plan instead, and give them a means to an end, you will allow families to participate with less financial burden up front. If you have different sign up times you will need to have a plan for each one, but again, it allows families to see how much they owe and when, which can ease the burden.

7. Don’t allow late sign-ups.

This is a big thing for me. I used to always allow people to sign up late. I would hear their reasons why they hadn’t, I would see the change this trip could bring about in a student’s life, and I understood being busy. But what I didn’t see was that I was cultivating a culture where rules, guidelines, and timing didn’t matter. It added stress and tension to planning a trip and going on it. That student didn’t have buy-in like everyone else. Recently we made the decision to not allow late sign-ups unless extenuating circumstances applied. This is a tough stance to hold and there were parents who pushed back. But we shared our reasoning and heart behind it, and when communicated effectively beforehand, parents will see that the were ample opportunities to sign up earlier.

8. Host a scholarship program.

Regardless of whether there are payment plans or not, you will always have families who cannot afford to pay for trips. Please consider offering scholarships for those families. It may not be a full ride, but even a little may allow for a student to go who originally couldn’t. This may mean getting creative and reworking your budget to put money aside for scholarships, or hosting a sponsorship event at your church, or even seeing if the church would consider taking a special offering. Any time you can help a student go to a camp, trip, or retreat could be life changing with eternal results. So think about how you can help get students to camp who need the financial help.

Category: Finances + Budget

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