When it comes to public speaking we must recognize that while God has gifted us to connect verbally with others, there is also a craft and skill set that comes with it. Any communicator who has been active for a long period of time knows the benefits of connecting with an audience as this will help in effectively communicating God’s Word to those with whom we are engaging.
As communicators of the Gospel we have an obligation to communicate truth and to help our audience not only understand but also apply that truth to their lives. Being able to connect with our people helps our message take root and grab ahold of their hearts and help to transform their lives.
So what are some effective ways to connect with your audience?
Know who you’re communicating with.
Whether you’re speaking to your youth group, at a retreat or camp, or in a church service, the more you know about your audience the better suited you are to connect with them and connect the Gospel to their lives.
Be personal.
Sometimes speakers just come to speak. And while that may be fine in certain environments, we can look at some of the great communicators throughout history and see that being personal helps to connect with our audiences. This is especially true when communicating with younger generations and new environments as it makes you real and relatable.
Tell stories.
Stories are a great way to connect with your audience because they can help to make truths understandable and provide insight into how to apply them. When you tell stories always be courteous, intentional, and clear in how you tell and the point(s) you trying to make. (Read more on storytelling here.)
Use props.
Let me be clear here: use props intentionally. Don’t use props just to have something on stage with you or if it’s a weak connection to your point. A prop should always be something that intentionally connects to the message and will help the audience remember what you were communicating.
Be yourself.
Don’t try to be a replica of another preacher, communicator, or influencer. Be who God designed you to be and let Him work in and through you as you communicate.
Have fun.
One of the best things you can do when attempting to connect with your audience is to have fun. Smile, laugh, be engage with your material, relate to the audience, and be willing even laugh at yourself. Having fun helps you to relax and helps your audience see you as an authentic communicator who is more than just another talking head.
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