Crafting a Ministry Vision and Purpose

No matter the ministry or setting we are in, it is important for us all to implement a vision and purpose. A vision and purpose will provide clarity, direction, and longevity to a ministry, as well as provide those within it something to buy into and hold onto. It helps ministries to have a focus which will drive everything they do, and it also helps people jump on board and become a part of what’s happening. A vision gives ministries an identity and focus as they pursue a common purpose.

The question before us is how do we do this, and how do we do it well? Today, my desire is to give you insight and direction on how to begin building a vision for your ministry, and also to help you think critically about what your ministry is and how to help make that the focus going forward.

Know the vision of your church.

As you begin to think through the vision and purpose for your ministry, know your church’s vision. Knowing this will allow for your focus to be in alignment with the church overall and to bring consistency and clarity rather than adding another layer of complexity that could lead to confusion. This will also help you to work better with the church leadership overall and make sure that there is continuity within the church.

Center your vision on the Gospel.

Whenever you are developing a vision and gauging input from multiple sources, it is easy to simply see a plan and a desire and run after them. But we cannot forget the central piece to our vision: the Gospel. Without it, we are simply formulating a plan for another program or service, not a ministry. So as you begin to think through what your vision will look like for your ministry let me encourage you to do two things:

1. Be in constant prayer about what you are doing. It is easy to simply allow prayer to take a back seat in many areas of our lives. But as we seek to clarify, discern, and ultimately implement a vision for a ministry, we must make sure we are seeking out God’s will and direction which is what truly guides and directs us.
2. Make the Gospel the reason for and center of what you are doing. Remember that out of the Gospel comes everything we do, say, and think, and as such it should guide our visions, purposes, and programs.

Identify the priorities of the ministry.

This is one aspect that can present unique challenges, especially depending on how many avenues of input you have. Often you will hear people champion priorities they desire or that they believe will make or break a ministry. One of the churches I worked at had multiple leaders who were adamant about going back to a summer camp they had gone to when they were in the program. But the camp’s programming didn’t fit with the overall goal of seeking a discipleship-oriented approach to help our students grow. This didn’t mean it was a bad idea, but it needed to be measured and discerned as to whether it fit with the vision of our ministry.

So as you listen, as you seek to identify the priorities, make sure to hold them against the ultimate goal. If you are looking to curate a discipleship-focused ministry, will all aspects meet that goal? If you are looking to cultivate an environment of invitation, will hosting sword drills bring people in? As you think through these priorities make sure you discern what is best for the goal you are running after.

But, just as a quick aside, remember that what may not seem like a good idea to you now, was once someone’s great idea. So don’t simply dismiss away an approach, idea, or philosophy. Instead approach it with love and grace and be willing to listen and walk through those conversations with others.

Don’t rush or allow the process to slow.

This point sounds like it is in conflict with itself, but the main idea I want to get across is this: the process of establishing and implementing a vision and purpose can and will take time. So do not try to rush through the process. If you try to rush the process people will not feel heard. If you rush the process you will miss key components. If you rush the process you may not allow for God to wholly speak into it and simply frame it based on humanistic desires.

But the opposite is also true: do not intentionally slow down the process. Don’t delay out of fear. Don’t pause because you don’t feel like moving ahead. Don’t slow down because it is hard. This process can be difficult because it will force you to wrestle with key thoughts or patterns that you held that may not align with the vision. Or it could be difficult trying to hear and work with everyone. But that is evidence of the necessity of a consistent vision. Without a vision to unite a team, there will always be disunity. But with a clear and worked through vision you will see people rally to it, and all of the hard work will be worth it.

Bring others in.

It is important to bring your staff team, key volunteers, and key students and families into this process. This can look different depending on your ministry context, and that’s okay. Perhaps you want students involved throughout, or maybe just at key points. Or you could want your staff team to engage with key volunteers to gain insight into the planning process.

Regardless of how you bring others in, make sure to listen and hear what they say. They will bring perspectives and insight you may not have considered, but these perspectives could help in shaping a vision and purpose that is Christ-focused and understanding of your ministry context.

Ask key questions.

By asking key questions of yourself and your team, you will be able to begin to see patterns, themes, and consistent values emerge. They may not all be phrased the exact same way, but you will hear and see them as you engage in these conversations. Not only will asking these questions help you to frame the insight you will receive, it will also allow for individuals to speak into the process and be heard. These questions are not the only ones you should ask, but they are ones that will help you begin to identify and frame out a vision for your program.

• Why does our program meet?
• What are we offering to our students?
• What is unique about our program and what we offer?
• What do we desire our program to be?
• Who are we trying to reach through our program?
• What are the key values of our program?
• What is different between the days/evenings that we meet?
• What is the same between the days/evenings that we meet?
• If you were to write out a vision statement for our program, what would it be?
• If you were to craft purpose statements for each of the times we meet, what would they be?

What is the vision statement for your ministry? What are some ways that you worked to craft it and hone your ministry’s purpose?