Written by It’s the middle of August and that means the school year is rapidly approaching. Many of our students are getting in their final vacations and summer memories because they start school in just a couple of weeks. Families are beginning to shop for back to school items and students are beginning to finalize their class schedules.
This also means that ministries–ours included–are preparing for the fall launch. Our summer programming is scaled back due to living in a tourist town where most local families go away for the summer. Because of that, we look to kickoff our fall programming in a fun and celebratory way. We love to start the school year in a way that fosters community and is invitational, while at the same time highlights what our ministry is about and shares our vision.
A successful fall kickoff isn’t a capstone to the year or indication that everything will go smoothly throughout the school year. Instead, a successful fall kickoff helps to set your ministry up for a good year and it allows the tone to be set for your students. Today I want to share some ways you can make your fall kickoff special, meaningful, and intentional for your students.
Cast the vision well.
One of things that is always important to the start of the school year is making sure you cast your vision. It sets the tone for the year, highlights your priorities, and helps students and leaders know what your ministry is about. It allows you and your team to set the tone and direction for your group right from the onset of the ministry year. By doing this, students and families know your heart and passion for the ministry. It will also highlight the direction you are going and the reasons for doing so.
Utilize local resources.
I’ve talked about utilizing local resources in other posts, but in moments like these I love to do that. We typically see larger numbers at the start of the year because students are excited to be back. And with typically nicer weather this time of year, it affords us more options to utilize. We’ve partnered with local eateries and ice creameries for our kickoffs in the past, but you can honestly utilize any local business.
If you live in a farming community you may be able to host a whole hog cookout. If you live in a community known for a certain type of food or dessert, try to highlight that. If you have community groups that offer unique experiences like onsite laser tag or dunk tanks and weather allows, incorporate it into your kickoff. We live in Hershey and have highlighted chocolate at different points, but we also don’t want to overuse that one thing and so we look for other elements to highlight. Whatever your local resources, make sure to give them a shout-out and point your students and families to that aspect of the community.
Know your culture.
I could tell you all the things that we have tried to incorporate and have seen fail. I could also list out all the things I have done that have worked. But the truth of the matter is, some or none of those may work for you depending on the culture of your ministry. If you have students who just want to chill, setting up a large scale scavenger hunt won’t work. If you have students who love sports and active games, setting up 9 Square and playing capture the flag will probably be a win. At the end of the day, you need to know what your students are going to readily engage with and utilize those things to your advantage.
Create a celebratory moment.
Let’s be honest: going back to school isn’t a celebration for most of our students. But kicking off youth group, regathering with friends, and looking ahead are celebratory moments. So look to celebrate in ways your students will connect and relate to. This comes across in how you theme the gathering, the environment you create, how it’s communicated, and the way you and your leaders respond to it. When you and your leaders are having fun, your students will respond to that energy. It is also important to look at the environment. Do you have music, are leaders smiling and engaging, are the activities working, is there food, have you created opportunities for community? These questions will help us identify if this is truly a celebratory moment and also help us shift things if needed.
I would also encourage you to create a singular moment that everyone can celebrate. This can be pre-planned or something organic that happens in the moment. Let me explain. Every other year our church does outside services in the summer under a tent and it was still up when we did our fall kickoff. We had our music pumping and kids started to come up on the stage and dance. And let me tell you, some of our kids can truly bust a move! I was about to settle everything down and call students in for our brief message, but instead I called our students in and threw on a few songs they knew and our entire student body engaged in a dance party for about ten minutes. It was awesome and exciting and everyone was involved.
That’s an “in the moment” celebration. But perhaps pre-planning is better for some ministries. Maybe you celebrate and honor students who were baptized this summer. Perhaps you celebrate what God did on your mission trips or at camp. Maybe it’s welcoming in new students. Perhaps your students met a challenge and get to hit you with pies. Whatever it is for you, make sure to celebrate with your community.
Theme the evening.
This doesn’t need to be crazy or a brand new idea. Sometimes the proven themes can be the best for your group. We have tried to make our fall kickoff tailgate themed, but that never landed with our students. We did “Minute to Win It” for multiple years but it never really caught on. What has actually worked for our group is a theme around community and connection. We shape our kickoff around intentional moments and activities that foster connection and conversations. We also highlight our small groups and create two moments for connection during our kickoff. At the end of the day, however you theme your night has to be something that resonates with your community and draws them together.
Involve students and leaders.
Whenever I host kickoffs I like to highlight my leaders and introduce them, but I also love to make sure they get intentional time with their students. I also really enjoy getting my students involved in leading or facilitating part of the kickoff. This can include letting an intern take lead in the structure of the night. Or have students share their testimonies or stories of what they saw God do in and through them during your summer trips.
Set the challenge.
One of my favorite things to do is to honor and celebrate the successes we see our students already doing and challenge them to continue to do just that. Last year we saw our students invite a ton of friends to our kickoff and so I challenged them to let our ministry be a place where anyone and everyone could come and to continue inviting inviting their friends. This resulted in record numbers of new students attending our program and many of them becoming part of our community.
By setting a challenge or goal for your students, you are highlighting how they are the focus of the ministry. You are giving them identity, ownership, and purpose, and students will rise to that challenge. So think about what you’d like to challenge your students to this year and lay that out for them at your kickoff. I would also encourage you to remind them throughout the year and to celebrate the successes as they happen.
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