As we enter into summer programming you may not be actively thinking about recruiting new leaders for the fall. Perhaps this seems early for some of you. I know that isn’t how I have typically operated, which usually leads to a mad dash and panicked few weeks in August as we try to find quality volunteers right before we start programming. This isn’t a healthy way to start programming for us or our volunteers as we both end up feeling rushed and not fully prepared for the school year.
As I have begun to take some hard looks at volunteer recruitment, I have realized that things need to change in order to better equip our leaders and ministries to serve our students. If recruiting sounds difficult or exasperating, I get it. I have often felt the same way. But if we approach recruitment differently, we can help alleviate the tension. So here are three easy ways to save yourself a lot of stress and hardship, and help yourself find quality leaders.
1. Start early.
For the first time ever, our team started recruiting this past week. We began to reach out to potential leaders, we added volunteer opportunities to our monthly newsletter, and we asked our leaders to identify potential additional leaders. Perhaps this is something you always do, but for our team it isn’t. The earliest that we have started would be the end of July, and it often led to a rushed and angst-filled month before programming kicked off.
Planning ahead and building up your volunteer group early allows you to make sure your leaders are equipped and prepared for the school year. And as you begin to plan ahead, you can scale it each year and begin to recruit even earlier. Next year we are already planning to begin recruiting as the current school year ends. So think about when you will start recruiting and how you can begin to do so earlier to help best prepare your ministry for the fall.
2. Think outside the box.
When it comes to who you recruit, how you recruit, and where you recruit from, try to think creatively and in ways you haven’t before. I have found that when I recruit I can fall into doing the same thing over and over again. Bulletin announcements, cold calls, asking leaders to talk to their friends, and asking people who used to volunteer. But this year I decided to try something different: I reached out directly to parents.
This may be something you already do, but for me it was my first time doing it in a new way. We send a newsletter out once a month and this month’s almost solely focused on volunteer needs with the hope that parents will see it and consider jumping in. My point with this is to encourage you to try something new and different. Shake up how you have done recruiting in the past. Ask other youth workers what they do. Try something new and see if it provides you with a new recruit or multiple volunteers.
3. Consider changing things up.
I think for many people it is easy to get stuck in habits and rhythms. These aren’t necessarily bad things but they can hamper us, especially if they aren’t providing the necessary volunteers that we need. What we need to do is the be creative as we think about recruitment. If we think of this as an opportunity to creatively try something new, it all of a sudden opens up brand new perspectives on how to recruit.
One of the things we have done out of necessity is think through whether our staff team needs to do all the things we have traditionally done, or if we can empower volunteers to take over those roles. That means creating new positions and leadership opportunities, offering additional training, and identifying new leaders. But the benefit of having leaders take ownership and allowing our staff team to flourish far outweighs those additional needs.