Sunday, February 9, is coming. Do you have any plans? What about your ministry or church? Is this a big event for your ministry?

This is a Sunday that I enjoy each year. The commercials, the game, the fellowship, the food, and honestly the conversations that this Sunday fosters just makes it really enjoyable for me. When it comes to ministry on this particular Sunday, I have done it all: I’ve hosted huge outreach events, smaller gatherings, and then just hung out at home with Elise and enjoyed the game together.

None of these are inherently the wrong or right choice. When it comes to your church, your vision, and your community, you know what will work best for your group and ministry.

This isn’t a post to say, “Here’s the right way to do ministry on this specific day.” Instead it is a challenge to think through what is the most effective way to do ministry on this specific day, and how does it align with and strengthen your ministry’s vision?

When we host events like this, we need to think critically about the “why,” “how,” and “what” components. Why are we having this event? How does it align with our vision? How does it help us reach and retain our target demographic? What is its purpose? What makes this event worthwhile? How do we measure a win?

When we step back and critically assess those questions and consider how to best reach our students or church, then we will have an opportunity to reach more people.

I’ll be honest, I’ve moved away from larger gatherings in youth ministry world because we just haven’t seen the reward for the all the work and energy we put into that singular moment. Instead, we encourage small groups to gather together with friends and family and watch the game. That way each group can determine what their time looks like and shape their gathering to best fit their group.

Remember, you’re not trying to find or build a one-size-fits-all event. Instead, allow for organically created moments to build community and relationships.

What does your ministry look like for the big game, and how do you measure the success of that event?

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